Nº 01 · The Creator Edition · MMXXVI Portfolio House · Global
ZÉZÉ
One creator. Script, shoot, direct, edit. Native-feel content built to sell.
ZÉZÉ shooting on location at night
On location
Delivers

9:16 vertical video, photo UGC and voiceover. Ad-ready in 48–72 hours.

Languages

English · Italiano · Español — one brief becomes three markets.

Filming from

Asia now. Europe, North and Latin America, Australia on rotation. Delivery worldwide.

Now filming · Seoul

Not just a face

01 · Who I am

Fifteen years on the agency side of the table, running multi-million-dollar productions and marketing plans for brands you already know. Now I make the content myself.

Scale
Campaigns, activations and productions for Disney, Nike, American Express, Target, Nordstrom Rack, Sulwhasoo, Laura Mercier, Tommy Hilfiger, Ford, MTV, ESPN, Equinox and the Grammys.
Full stack
Brand strategy, creative direction, production, e-commerce and paid social — I've written the plan, run the shoot and signed off the spend.
One set of hands
Script, shoot, direct, edit. No hand-off between "the creator" and "the editor," so nothing drifts from the concept.
Three languages
English · Italiano · Español. Performed, not subtitled — one brief becomes three markets.
Five regions
North America · Latin America · Europe · Asia · Australia. Currently shooting in Asia. I've lived in these places, not passed through them.
Trained
Fashion design and marketing, Polimoda — Firenze. Master's in Net Zero Business, Cambridge. Recording artist with production credits. Blockchain, cryptocurrency and NFTs. AI production with Claude and ChatGPT.
ZÉZÉ in a studio doorway, guitar beside her
On a production · studio floor
On camera · unedited · five cities
Miami · Atelier · at the machine
New York · Fitness · on the reformer
Montana · Talking head · mic in hand
Memphis · Beauty · mask on, talking through it
London · Recording studio · product review

Straight off the phone. No lights, no crew, no second take — so you can hear the voice and see how I hold a frame before you brief me. Hit the sound bar on any clip to turn the audio on. Finished work lives in Selected Work below.

Ask me ✚

The stills

02 · Photo UGC · on location

Nine cities, three countries. Partnership work, editorial and the rooms in between — shot in real light, on location. Every video job can deliver a photo set alongside it: same look, same light, no second booking.

Washington — Fitness · reformer floor
Washington · Fitness · reformer floor
New York — Sound · in session
New York · Sound · in session
Miami — Brand partnership · music video
Miami · Brand partnership · music video
London — Apparel partnership · London nights
London · Apparel partnership · London nights
Savannah — Fashion Week
Savannah · Fashion Week
Firenze — Interviews · black and white, untouched
Firenze · Interviews · black and white, untouched
Berlin — Hospitality · venue
Berlin · Hospitality · venue
Montana — Travel · altitude, natural light
Montana · Travel · altitude, natural light
Los Angeles — Fashion editorial · chrome
Los Angeles · Fashion editorial · chrome

Photo set with your next video?

Add stills ✚

The rooms I've worked in

03 · Brands

Two lists, kept apart on purpose. The first is where the strategy came from. The second is where it's going.

Agency-side Campaigns, activations, national tours and productions — not UGC clients.
Disney
Nike
American Express
Target
Nordstrom Rack
Sulwhasoo
Laura Mercier
Tommy Hilfiger
Ford
Grammys
MTV
ESPN
Equinox
New York Fashion Week
Superfly Presents
Nederlander
JetBlue
Budweiser
Campari
AMC
F1 Miami
Mosaic
Quantum DNA
UGC partners The roster opens now.
Still adding — first partners land this quarter.

Your brand is next.

Start a project ✚

Selected work

04 · Four lanes

Every video ships with 2–3 alternative hooks, captioned and named for upload, so your media buyer can test rather than guess. Formats below are built to what currently performs in each category — not to a house template.

01Beauty & Fashion Skincare, fragrance and the clothes — the two categories that live on the same feed.
In production
Store
tour
60–90s · original sound

Medicube flagship, Seongsu

Walk-and-talk through two floors of testable devices.

In production
Night
routine
60–95s · scored

Korean night routine

COSRX, Medicube and Celimax in one unhurried sequence.

In production
Product
demo
16–22s · original sound

Celimax Retinal Shot

Short-form hero cut built around the applicator.

In production
Luxe
unbox
15–20s · quiet

Diptyque travel set

Slow push-ins, no captions — fragrance register.

In production
Styling
reel
20–35s · scored

Wardrobe, three ways

One piece, three silhouettes. Built for saves.

02Travel, Aviation & Hospitality Location work that doubles as destination marketing.
In production
Cabin
walk-through
65–86s · cabin sound

Qatar Airways First

Suite reveal in one unbroken move, no music bed.

In production
Short
cut
11–33s · licensed

Qatar First — 15s

Same shoot, recut for paid placement.

In production
Venue
feature
26–90s · original

Seoul restaurant

Top-down plating, real reaction, price on the receipt.

In production
Venue
feature
26–90s · original

Plant-based, Seoul

Built to convert sceptics, not to preach to the converted.

In production
Day in
the life
55–65s · trending

A day in Seoul

Loose vlog structure; products woven in, never announced.

03Fitness Studio floors and the kit that gets used on them.
In production
Class
walk-through
45–75s · original

Reformer class

Front desk to final stretch, one continuous move.

In production
Kit
review
20–40s · original

What I train in

Fabric, fit and what survives a session. Honest on both.

In production
Routine
cut
25–45s · scored

The week, compressed

Five sessions in one reel. Built to be saved, not admired.

04Creative Tools, Gear & AI The kit I actually shoot and record on — which is why the reviews hold up.
In production
Setup
tour
60–95s · original

The home studio

Focusrite, AKAI and Audio-Technica, and what each one earns.

In production
Gear
demo
36–72s · original

AKAI MPK mini

Played, not talked over. One honest limitation named.

In production
Gear
demo
57–94s · original

Focusrite Scarlett

Phone mic versus interface — the difference you can hear.

In production
Mic
test
30–55s · original

Audio-Technica

Same line, four rooms. The mic is the cheapest fix.

In production
Software
walk-through
60–90s · original

Logic, start to stem

A session built from nothing in real time.

In production
Shot
list
12–26s · original

Five gimbal moves

DJI Osmo Mobile, filmed across Seoul. Built to be saved.

In production
A/B
review
55–69s · original

Handheld vs gimbal

The same street shot, both ways, side by side.

In production
Reveal
+ prompt
under 30s

This wasn't filmed

Output first, reveal second, prompt third.

In production
Workflow
demo
under 30s

Artlist · one prompt, six directions

How a single line becomes a campaign's worth of frames.

In production
Before
/ after
under 30s

Runway · the word that changed it

Two renders, one prompt edit, side by side.

Live finished and posted In production filmed or filming this week — ask to see a cut early
Still adding — new work lands weekly.

Want to see a cut before it's public?

Request a cut ✚

Why it performs

05 · Proof

Most creators hand you a vibe. I hand you the reasoning — because I spent fifteen years on the other side of the table, approving the invoice.

206

Videos analysed per category

Before a single frame is shot, I pull the current winners in your category and read what's actually working — length, sound, graphic density, hook structure.

2–3

Hooks on every deliverable

Same body, different openings. Your media buyer tests instead of guessing, and you keep the winner.

48–72h

Brief to ad-ready

Concept angles back within 24 hours. Captioned, formatted and named for upload. One revision round included.

3

Markets from one brief

English, Spanish and Italian, performed — not subtitled. One shoot covers three territories.

Early roster, early rates.

Start a project ✚

What you get

06 · Formats & process
Formats
i.

Product demo

How-to and feature-first video that makes the product the hero.

ii.

Testimonial

Review-style and trust-building, shot like a friend's recommendation.

iii.

Unboxing

First impressions with real reaction — the classic converter.

iv.

POV lifestyle

Get-ready-with-me and day-in-the-life, product woven in naturally.

v.

Voiceover

Talking head or narration over b-roll, in any of three languages.

vi.

Photo UGC

Aesthetic product stills and lifestyle sets for feed and paid.

How it works
1

Send the product and the goal

A link, a ship-to address, and what you want the content to do. That's the whole brief.

2

Angles back in 24 hours

Two or three concept angles built on your positioning. Pick one or mix them.

3

I script, shoot and edit

One set of hands from first word to final cut. No hand-offs, no drift from the concept.

4

Ad-ready in 48–72 hours

Captioned, formatted, named for upload, with hook variations for testing.

One revision round included on every video. Raw files included on packs.

Enough about me. Let's talk about your brand.

Send the brief ✚